Side-by-side trials
A fixed protocol, thresholds agreed up front, and the risk on our side of the table until it passes.
The offer
Every Fenrow commercial relationship starts the same way: a side-by-side trial on your benches, run to a fixed protocol, judged against thresholds agreed before a single tray is sown. The most convincing evidence in horticulture is the evidence you generate yourself.
One page, signed by both sides before the trial begins: the crop, the media, the comparison arm, the assessment points and the pass thresholds. Thresholds are fixed at sign-off and never changed afterwards — by either side.
Your current program and the Fenrow program, same crop, same benches, same water, same hands. Your team runs it; we support it.
The standing gates: germination uniformity within 5% of your control arm, vigour at dispatch within 5%, and transplant establishment within 2 points. Leachate nitrate is measured as a bonus indicator — any reduction is reported — and residual coating shells per litre of media are counted for both arms. That last number tends to speak for itself.
Both arms reported in full against the pre-agreed thresholds. No adjective inflation, no cherry-picking — the write-up shows what happened, whichever way it went.
Risk reversal, in writing: if Fenrow misses an agreed gate, the trial media is credited. Until the protocol passes on your benches, the risk sits with us — that is how we think it should work.
Who we trial with
The nursery industry is where fertiliser sits directly in the cost of every pot — so it is where Fenrow proves itself first.
Potted colour, trees and shrubs, wholesale greenlife — the highest fertiliser volumes per cubic metre of media, with retail and landscape customers already asking sustainability questions.
High-volume propagation where uniformity is the whole business — and where NIASA/EcoHort accreditation and supply-chain audits are already on the production manager’s desk.
Faster decisions, hands-on production teams and tight cost-per-pot economics make these nurseries ideal early trial partners.
If you specify or blend growing media for the nurseries above, a single conversation with us can be worth having before your next spec review.
Nurseries, agronomists, media blenders and distribution partners — if putting more of every nutrient into the crop, from sovereign Australian inputs, fits your operation, we would love to hear from you.
hello@fenrow.org